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Professional Women in Building Virtual Event

Date: Tuesday, February 9, 2021 - 1:30 PM to 3:00 PM
Venue: Virtual     Get Directions
Your Price: $10.00
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MBAKS Professional Women in Building Lunch


Scenario Planning – To Succeed in an Uncertain Future

There has likely never been a better case to engage in Scenario Planning than right now. Challenge: The current recession has not been caused by economic conditions, which makes it far more challenging for organizations and leaders to effectively forecast their future. The pandemic is a wildcard, that has created a devastating global impact. Scenario Planning is what leaders do when their future is uncertain.

Learning Objectives:

  • The key differences between strategic and scenario planning
  • To understand the five-stages of effective scenario planning
  • How to develop a scenario planning matrix for your organization
  • How to use scenarios to determine better strategic responses
  • How to use this process to strengthen your industry & community



Andrew Ballard

Andrew Ballard

Andrew Ballard is the president and chief growth strategist of Marketing Solutions, a Seattle area agency that develops research-based growth strategies. He has over three-decades’ experience with specialties in marketing research, strategic planning, brand development and marketing communications. Mr. Ballard has helped hundreds of organizations (from startups through Fortune 500 Companies) achieve breakthrough growth.

Andrew is a graduate of the Ford Marketing Institute and certified in Six Sigma. He has held every position in the marketing food chain…from sales rep to CEO. Prior to launching Marketing Solutions in 1997, he was an executive director for the March of Dimes Birth Defects Foundation and worked for the CBS broadcast affiliate in Seattle as well as the Seattle Seahawks.

He is also a respected author, educator, keynote and TEDx speaker. His articles on marketing strategy have been published in business journals through all 50 States. His book, entitled Your Opinion Doesn’t Matter, has been endorsed in both the corporate and academic circles as being “innovative and insightful.” Andrew is also an adjunct faculty member at the University of Washington School of Business.

Marketing Solutions Mission

As a full-service agency, Marketing Solutions develops and implements research-based growth strategies that help small businesses accelerate revenue generation.


Find out more about the Professional Women in Building Council.


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